Exploring ideas that shaped how we think, eat, and speak
Long-form articles on design, food, drink, and language. Fully researched, historically anchored, always curious.
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Strategic counsel for international brands in Asia
PR strategy, communications, and brand positioning across Taiwan and Asia. Two decades across technology, F&B, and events.
How I WorkBlending narrative art with strategic design
“I’ve spent two decades working across communications, technology, and education in Asia — and an equal amount of time thinking about food, language, and everything else that makes us human.”
Based in Taipei. Working with international brands on PR strategy and communications across Asia and beyond.
Recent Writing
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Time-Travel, Subtitles, and the Great Linguistic Plot Hole
Read: Time-Travel, Subtitles, and the Great Linguistic Plot HoleWhy Shakespeare would sound like a stranger, and a Tang scholar might ask you to write instead.
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Chopsticks: How billions use them and no one really knows what they’re doing
Read: Chopsticks: How billions use them and no one really knows what they’re doingA deceptively simple tool with a surprisingly contested origin and a genuinely complex history spanning three thousand years.
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The History of Beer III – Medieval Europe 4: Technology
Read: The History of Beer III – Medieval Europe 4: TechnologyDaft Punk, coopers, and kettles. A quick romp through Medieval brewing technology
Strategic Work
International PR & Communications Strategy
Working with international brands entering and operating across Taiwan and Asia. Strategy-led, relationship-driven, grounded in two decades of regional experience.
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PR Strategy & Counsel
Brand positioning and communications strategy for international brands in Asia.
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Media & Stakeholder Relations
Building and managing relationships with media, government, and industry bodies.
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Event Strategy
Large-scale event planning and communications across the region.
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New articles, when they’re ready
No schedule. No newsletter cadence. Just an email when something new is published — which means it’s worth reading.